What Is Inbound Marketing? | Luke Roxas Site

Inbound Marketing

If you have been doing marketing for quite a long period of time now, then most probably you have come across inbound marketing, which is getting more popular as the Internet Age continues to flourish.

But what is Inbound Marketing? To define it as simple as possible, Inbound Marketing is the practice of welcoming qualified prospects into your sales funnel rather than reaching outward to questionable targets.

To further understand the nature of our topic, let’s first discuss what Outbound Marketing is all about. Here is the species of marketing that focuses on outbound methods such as cold calls, print ads, and the setting up of bazaars. The idea is to get the attention of cold prospects, attracting them to purchase and try out the products they are endorsing.

via luke-roxas.com